Protect Our Winters is a non-profit devoted to the mountains and snow we love. By funding renewable energy education programs, changing consumer habits, and re-thinking how the winter sports industry does business, we are making a difference where we can. We’re not perfect—we know—but another thing we know is it’s all about Starting Somewhere. Like hiking in fresh pow, it’s all about that first step. We all love to ride it and we all can help protect it. Get outside, mean it, and start somewhere.
I met up with Jeremy Jones, Nicolas Muller, Eric Brandit, and Billy Summers for a commercial shoot to help raise awareness about POW. The commercial will be used in several formats, web, TV spots, and will be played before both TGR’s, and Absinthe films, new movies. I am excited to become more involved in this program, and to help spread the word.
For more info check out the link on the side bar of this page, or go directly to Protectourwinters.org.
Jeremy in the hot seat.
Mount Rainer, still loaded with snow.
The crater on top of Rainer, my flight home gave a unique perspective of this massive mountain.
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